Our Fruits from the Qur'an collection grew from a deep desire to celebrate the beauty and teachings of Islam in a way that resonates with both children and their families. Inspired by the symbolic fruits mentioned in the Qur'an, each design serves as a gentle reminder of the beauty within our faith. Growing up, I often felt a gap in the representation of our Muslim community, particularly when it came to children’s products that reflect the values and symbols we hold dear. Through this collection, I hope to fill that gap, celebrating our heritage and offering a sense of pride, belonging, and beauty to Muslim families.

Sustainability is at the heart of our brand, as it aligns closely with our faith. Islam teaches us to be mindful stewards of the earth, a principle that inspires every decision in our business. In the Qur’an, Allah reminds us, 

بِسْمِ ٱللَّهِ ٱلرَّحْمَـٰنِ ٱلرَّحِيمِ ۝

“Indeed, the wasteful are brothers of the devils” 

and

كُلُوا۟ وَٱشْرَبُوا۟ وَلَا تُسْرِفُوٓا۟۝

“Eat and drink, but be not excessive” 

Surah Al-A'raf (17:31)

These verses emphasize moderation and mindfulness, central themes that align with sustainable practices and ground us in our commitment to avoid waste and ensure that each product is made with respect for our resources. We use eco-friendly materials and work tirelessly to minimize waste, offering our community products that not only celebrate our shared culture but also honour our responsibility to the earth.

In our "Fruits from the Qur'an" collection, each piece is a blend of cultural pride, sustainability, and heartfelt intention. We hope that these designs serve as both a reminder of our roots and a way to connect families to the natural beauty and teachings of Islam, nurturing a love for both the earth and our traditions in the next generation.